A new generation of Mustang takes center stage in an advertising campaign for Ford. The DUB Edition Mustang is known for sporting a custom design.
Ford used extensive advertising and digital media to show the new Mustang DUB Edition, available this fall. Its name comes from a collaboration between Ford, Roush Industries and DUB.
Television commercials for the sporty new 2011 Ford Mustang V-6 3.7 liter that has as its main focus to offer an unprecedented combination of 305 horsepower and 31 mpg on the highway. The model, which can be purchased with a gearbox six-speed manual or automatic, is available in black, red, silver and blue.
In addition to the spots of 30 seconds, an extended version of 60-second film will be released in selected cinemas from April 30 releases key films such as Iron Man 2, Sex and the City 2 and The Twilight Saga.
The new Mustang will also participate in a variety of community events, including Komen Race for the Cure. Two custom Mustangs go on the tour road with DUB Magazine, which travels to various cities throughout the country until November.
The vehicle features a glossy black exterior paint job which gives it a much more robust profile and sporty. The tires are Pirelli 22-inch front and 24-inch tires in the rear.
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